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WHAT IS DATA-DRIVEN ATTRIBUTION IN GOOGLE ANALYTICS?

Attribution is the “great white whale” of any digital analytics effort. Providing a clear view of what channels and campaigns contributed most to your business’ success is fundamental to iterating, improving, and growing your marketing efforts. Even companies with advanced analytics setups face the challenge of how best to attribute performance across many user interactions. … Continue reading WHAT IS DATA-DRIVEN ATTRIBUTION IN GOOGLE ANALYTICS?

GOOGLE MARKETING ATTRIBUTION EXPLAINED

Understanding where and why your users convert is important. Each and every user journeys through different channels and interacts with your brand both on- and offline before making a final decision. In this post, you’ll learn all about Google’s attribution models and how they can impact your marketing strategy. What is an Attribution Model? Under the … Continue reading GOOGLE MARKETING ATTRIBUTION EXPLAINED

6 Must-Use Expert Tips for Successful Facebook Ads for eCommerce that Convert

Running ads on Facebook for your eCommerce business is hard work. Most eCommerce stores forget to consider how and why they want to run Facebook ads in the first place.  A strong, sales-generating Facebook advertising strategy should match the mindset of a Facebook user, with each ad campaign specific to segmented audiences and objectives.  Additionally, … Continue reading 6 Must-Use Expert Tips for Successful Facebook Ads for eCommerce that Convert

How To Use Ads To Drive Leads, And Emails To Convert Them

When it comes to digital marketing, we know that PPC and email marketing channels bring some of the best returns on advertising spend (ROAS). The trick in driving revenue with these two channels is combining them into one well-oiled machine.  How? By creating a strategy that feeds email marketing lists with good quality leads.  In … Continue reading How To Use Ads To Drive Leads, And Emails To Convert Them

How To Use Email A/B Testing To Improve Conversions

Brands that run A/B tests for every email they send report a 37% higher email marketing ROI than brands that don’t run any A/B tests. But such email experimentation is intentional. This means, simply Googling “email A/B testing ideas” and then working off from the list doesn’t work. You need to do more. So let’s see a few … Continue reading How To Use Email A/B Testing To Improve Conversions

What is A/B testing: definition, examples, and tips

A/B testing is a method used to compare two versions (of website landing pages, email copies, ads, product features, etc.) to find out which one is received better by consumers. It takes the guesswork out of deciding what will work best: instead of hoping what you choose is the best version, you have exact data … Continue reading What is A/B testing: definition, examples, and tips

TikTok Hits 1 Billion Users—Faster Than Facebook (And More New Stats)

The milestone we’ve all been waiting for is here: TikTok has passed 1 billion users. And that’s not all, either. Social media users have topped 4.5 billion too. In addition to some major gains for the biggest social platforms, we’ve also got the dirt on advertising audiences for TikTok (for the first time ever), Snapchat, … Continue reading TikTok Hits 1 Billion Users—Faster Than Facebook (And More New Stats)

20 Best Lead Magnet Ideas To Expand Your Prospect List

Everyone has at least once seen a form popping up after they had spent some time on a website. In most cases, they were offered a kind of an ebook or a free guide in exchange for their email address. That was nothing less than a lead magnet, something you will be ready to effectively … Continue reading 20 Best Lead Magnet Ideas To Expand Your Prospect List

How To Convert Leads Into Sales On Social Media

You’ve most likely heard of social selling. If not, we’re here to fill you in on everything you need to know. It’s not the same as social media marketing or advertising, even though it contains the word “social” in it. However, it has everything to do with people, namely your targeted prospects, and developing relationships with them via social … Continue reading How To Convert Leads Into Sales On Social Media

How To Reduce Email Unsubscribe Rate With 10 Simple Solutions

Whether you want it or not, one day, some people who joined your email list will unsubscribe. On one hand, it hurts to lose any number of users. But on the other hand, your list gets self-cleaned, leaving you with the most devoted readers, which is certainly good. So, is unsubscription such a disaster? If your email unsubscribe … Continue reading How To Reduce Email Unsubscribe Rate With 10 Simple Solutions