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What Are Landing Pages?

Have you ever clicked on an advertisement from Google or social media and landed on a page that felt like it was speaking directly to you? Chances are, the page you saw was a landing page. Landing pages are standalone web pages that have a single focus: to convert traffic. They often concentrate on single … Continue reading What Are Landing Pages?

Can You Sell Ads In Your Email Newsletters? Should You?

Need some extra money? If you’ve got an email list, there are plenty of ways to monetize it. You can sell stuff directly in your email messages, of course. Or you can sell other peoples’ stuff – known as affiliate marketing. If you’ve got a big enough list, you might even qualify as an influencer. Then … Continue reading Can You Sell Ads In Your Email Newsletters? Should You?

Cross Selling for Maximum Profits

Have you ever heard of cross-selling?  It’s when you direct a buyer to additional relevant products that you feel they may be interested in. Amazon has cross-selling down to an art form.  Whenever you purchase a book from them, you’ll be immediately introduced to other books in that genre or category.  Just the same, if … Continue reading Cross Selling for Maximum Profits

What are Upsells & Downsells?

You’ve worked hard to build a list. You’ve spent time (and possibly money) generating leads and cultivating relationships with your subscriber base. So, you should want your efforts to count, right? One easy way to maximize your email marketing income is to seize the power of a great upsell. “Do you want to upsize your … Continue reading What are Upsells & Downsells?

Transform a Simple Page into a Cash Funnel

While there are many different ways to monetize your email list, one of the most overlooked areas yet one of the most visited is thank you page of your opt-in form. When people opt-in for your offer, they’re interested in your brand and your products, right? So, turn these interested subscribers into customers right away … Continue reading Transform a Simple Page into a Cash Funnel

Incentives to join your mailing list

While it’s true that you can start monetizing your list even if you have fewer than 100 subscribers, obviously the more targeted your list building efforts are, the easier it will be to convert those people into loyal buyers. The size of your list isn’t the most important component in successful email marketing.  The connection … Continue reading Incentives to join your mailing list

My conversions were lagging until I tried this.

I admit it. I got caught up in the numbers game. For months, I was totally focused on building my email marketing list — more subscribers equal more sales, right? At least that’s the way it’s supposed to work. But in reality, my sales didn’t keep pace with my list growth. So I got busy … Continue reading My conversions were lagging until I tried this.

Adaptability in Ecommerce: The Essential Lessons to Learn

For the past decade, Mike Jackness has been busy building something special. With an ever-expanding group of amazing ecommerce companies under his belt, many would be quick to call him ecommerce obsessed. This, we quickly found upon talking to him, was in fact the case. More so, as he openly admitted with a laugh that … Continue reading Adaptability in Ecommerce: The Essential Lessons to Learn

Get Response with Webinars

I was always jealous of marketers who could look into a web cam and deliver a marketing message — and carry it off with style. Whenever I tried it, I felt exposed, like a bullfighter facing a bull. His eyes glaring. Just waiting for you to make a mistake. Did I mention that I’m a … Continue reading Get Response with Webinars

Subscribers are the most proven assets for a website

A while back, I noticed that my business seemed flat. It was generating enough money to pay the bills and provide a decent living — but no growth. It was like being on a treadmill. So I looked at my email analytics for clues. My newsletter gets good opens and click-throughs. I also get good … Continue reading Subscribers are the most proven assets for a website