How to Create an Evergreen Facebook Ad Campaign

facebook application screengrab

As I speak with Facebook marketers on a daily basis, a common theme arises: They are able to create campaigns. The campaign is the foundation of your Facebook ad. This is where you’ll set an advertising objective, which defines what you want your ad to achieve that work for a while, but then they suddenly die. The […]

Tip #7: Bidding Strategies

brown wooden gavel on brown wooden table

Something that many Facebook advertisers disagree on is bidding strategy. This is okay because in most cases there is no clear “right” or “wrong.” You use whatever works best for you. In this tip, I’m going to help you understand what the various bidding strategies are, when you might use them and how I used […]

12 AD LEADERS PLANNING FOR THE COOKIE-LESS FUTURE

top view of gingerbread cookies laid flat on a wooden table

Here are the top ad tech execs designing the next-generation of programmatic advertising.  Google won’t officially kill off third-party cookies on Chrome web browsers until 2023, but brands, publishers and ad tech companies are getting ready now. It is going to be an active year for the ad community as it works to figure out digital marketing […]

Best Practices for Targeting with Website Custom Audiences

We sat down with Facebook advertising guru, Jon Loomer to dig into creative targeting with website custom audiences. He truly is one of, if not the, very best Facebook advertising experts around. And he gave us some awesome pointers. Let’s see what he had to say! DEFINING A WEBSITE CUSTOM AUDIENCE Before we got into […]

The Best Time to Post on Instagram in 2022, According to 35 Million Posts

pexels-photo-707582.jpeg

When is the best time to post on Instagram? Later analyzed over 35M feed posts (excluding Reels and IGTV) to find the answer. The result? We discovered the average best time to post on Instagram for each day of the week — and for several key locations! Plus, we’re sharing how you can find your unique best time […]

WHAT IS DATA-DRIVEN ATTRIBUTION IN GOOGLE ANALYTICS?

woman in blue suit jacket

Attribution is the “great white whale” of any digital analytics effort. Providing a clear view of what channels and campaigns contributed most to your business’ success is fundamental to iterating, improving, and growing your marketing efforts. Even companies with advanced analytics setups face the challenge of how best to attribute performance across many user interactions. […]

GOOGLE MARKETING ATTRIBUTION EXPLAINED

alphabet conceptual cube display

Understanding where and why your users convert is important. Each and every user journeys through different channels and interacts with your brand both on- and offline before making a final decision. In this post, you’ll learn all about Google’s attribution models and how they can impact your marketing strategy. What is an Attribution Model? Under the […]

6 Must-Use Expert Tips for Successful Facebook Ads for eCommerce that Convert

person holding black and white smartphone

Running ads on Facebook for your eCommerce business is hard work. Most eCommerce stores forget to consider how and why they want to run Facebook ads in the first place.  A strong, sales-generating Facebook advertising strategy should match the mindset of a Facebook user, with each ad campaign specific to segmented audiences and objectives.  Additionally, […]

How To Use Ads To Drive Leads, And Emails To Convert Them

street lights

When it comes to digital marketing, we know that PPC and email marketing channels bring some of the best returns on advertising spend (ROAS). The trick in driving revenue with these two channels is combining them into one well-oiled machine.  How? By creating a strategy that feeds email marketing lists with good quality leads.  In […]

How To Use Email A/B Testing To Improve Conversions

Brands that run A/B tests for every email they send report a 37% higher email marketing ROI than brands that don’t run any A/B tests. But such email experimentation is intentional. This means, simply Googling “email A/B testing ideas” and then working off from the list doesn’t work. You need to do more. So let’s see a few […]