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GOOGLE MARKETING ATTRIBUTION EXPLAINED

Understanding where and why your users convert is important. Each and every user journeys through different channels and interacts with your brand both on- and offline before making a final decision. In this post, you’ll learn all about Google’s attribution models and how they can impact your marketing strategy. What is an Attribution Model? Under the … Continue reading GOOGLE MARKETING ATTRIBUTION EXPLAINED

How To Use Ads To Drive Leads, And Emails To Convert Them

When it comes to digital marketing, we know that PPC and email marketing channels bring some of the best returns on advertising spend (ROAS). The trick in driving revenue with these two channels is combining them into one well-oiled machine.  How? By creating a strategy that feeds email marketing lists with good quality leads.  In … Continue reading How To Use Ads To Drive Leads, And Emails To Convert Them