How to Sell More by Saying Less: A Storytelling Framework

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Are you looking for an easier way to persuade people? Do you want more leads and sales? In this article, you’ll discover a unique storytelling framework that will help you leverage the power of stories. Why Marketers Should Focus on Storytelling Years ago, customers focused on the features and benefits of a product they were […]

Gener8 income by being the product

heap of different nominal per dollars

Look at this video to understand the concept, What is Gener8 and what does it offer? Technically speaking, Gener8 is a Get-Paid-To (GPT) site that will pay you to view ads. It is indeed a legit site, which means you will really get paid. However, it is quite different than most other sites where you […]

Facebook advertisers can pursue class action over ad rates, rules US court

Facebook Safety

The decision by US district judge allows individuals and businesses that paid for ads on Facebook and its photo-sharing app Instagram to sue as a group. Donato also said it made sense to let individual plaintiffs sue as a group, given that “no reasonable person” would sue Meta individually to recover at most a $32 price premium. A U.S. judge […]

12 AD LEADERS PLANNING FOR THE COOKIE-LESS FUTURE

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Here are the top ad tech execs designing the next-generation of programmatic advertising.  Google won’t officially kill off third-party cookies on Chrome web browsers until 2023, but brands, publishers and ad tech companies are getting ready now. It is going to be an active year for the ad community as it works to figure out digital marketing […]

Best Practices for Targeting with Website Custom Audiences

We sat down with Facebook advertising guru, Jon Loomer to dig into creative targeting with website custom audiences. He truly is one of, if not the, very best Facebook advertising experts around. And he gave us some awesome pointers. Let’s see what he had to say! DEFINING A WEBSITE CUSTOM AUDIENCE Before we got into […]

GOOGLE MARKETING ATTRIBUTION EXPLAINED

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Understanding where and why your users convert is important. Each and every user journeys through different channels and interacts with your brand both on- and offline before making a final decision. In this post, you’ll learn all about Google’s attribution models and how they can impact your marketing strategy. What is an Attribution Model? Under the […]

6 Must-Use Expert Tips for Successful Facebook Ads for eCommerce that Convert

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Running ads on Facebook for your eCommerce business is hard work. Most eCommerce stores forget to consider how and why they want to run Facebook ads in the first place.  A strong, sales-generating Facebook advertising strategy should match the mindset of a Facebook user, with each ad campaign specific to segmented audiences and objectives.  Additionally, […]

TikTok Hits 1 Billion Users—Faster Than Facebook (And More New Stats)

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The milestone we’ve all been waiting for is here: TikTok has passed 1 billion users. And that’s not all, either. Social media users have topped 4.5 billion too. In addition to some major gains for the biggest social platforms, we’ve also got the dirt on advertising audiences for TikTok (for the first time ever), Snapchat, […]

20 Best Lead Magnet Ideas To Expand Your Prospect List

Lead Magnets

Everyone has at least once seen a form popping up after they had spent some time on a website. In most cases, they were offered a kind of an ebook or a free guide in exchange for their email address. That was nothing less than a lead magnet, something you will be ready to effectively […]

The Best Social Listening Tools 2021 ~ 2022

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No longer just a soapbox for shouting out your opinions. Way beyond a mere advertising billboard. Social media plays a key role in marketing, customer support, product development and crisis management. The key to exploiting it? Listening. To do that effectively, you need the best social listening tools. Here’s my pick of awesomeness… What is […]