How to Set Up a Bing Ads Campaign

With more than a billion unique monthly visitors, Bing is a hugely popular search engine. Sure, it’s nowhere near as popular as the world’s biggest search engine, Google, but it’s an impressive and powerful platform in its own right.   In fact, if you’re running a paid ads campaign, it could be a mistake to ignore Bing and […]

Social media analytics 101: The data that matters most

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What stats should be analyzed first? What metrics to choose? How to analyze the collected data? This article covers social media analytics step by step, giving you the ultimate guide to follow. 30-second summary: Marketing decisions should be backed by data about consumers, their behavior, and conversions. Marketing and namely social media analytics provide numerous […]

16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

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We’ve tapped into some of the web’s finest web analytics professionals to share their tips for mining analytics gold. Here are 16 secret – until now – Google Analytics advanced segments that could make you insights rich, too. Analyzing your website data with Google Analytics is much like mining for gold. Advanced prospectors profit because they know […]

How To Use Email A/B Testing To Improve Conversions

Brands that run A/B tests for every email they send report a 37% higher email marketing ROI than brands that don’t run any A/B tests. But such email experimentation is intentional. This means, simply Googling “email A/B testing ideas” and then working off from the list doesn’t work. You need to do more. So let’s see a few […]

20 Best Lead Magnet Ideas To Expand Your Prospect List

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Everyone has at least once seen a form popping up after they had spent some time on a website. In most cases, they were offered a kind of an ebook or a free guide in exchange for their email address. That was nothing less than a lead magnet, something you will be ready to effectively […]

How To Convert Leads Into Sales On Social Media

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You’ve most likely heard of social selling. If not, we’re here to fill you in on everything you need to know. It’s not the same as social media marketing or advertising, even though it contains the word “social” in it. However, it has everything to do with people, namely your targeted prospects, and developing relationships with them via social […]

Enhanced AI Content Writer and AI Summary Generator Engines For Even Better Content Automation ~ by SAASBOOK AI Team

Introduction We have been continuously improving core AI capabilities as well as user-facing capabilities ever since we started back in 2020. The engines have been kept current and issues addressed based on your extensive feedback. Being a rapidly progressing technology area, keeping pace and adopting relevant improvements unveil significantly better capabilities and experiences for our […]

Digital Marketing Impact – Website Presence and Design

Digital marketing has been at the forefront of the e-commerce landscape since recent months. Even with sales of digital products at an all time high for the first time in the history of eCommerce, a further increase in demand is expected, according to a new study. In the survey of over 2,000 online retail buyers […]

Essential Guide to Ecommerce Email Marketing for 2021

Want to grow your ecommerce business without spending a fortune on marketing channels you hardly control? In this article, I’ll show how you can increase your ecommerce sales using a channel that, unlike many others, isn’t pay to play. We’ll talk about email marketing for ecommerce for online retailers. Specifically, we’ll cover: What is ecommerce […]

What Are Landing Pages?

Have you ever clicked on an advertisement from Google or social media and landed on a page that felt like it was speaking directly to you? Chances are, the page you saw was a landing page. Landing pages are standalone web pages that have a single focus: to convert traffic. They often concentrate on single […]