How to Optimize Your Instagram Profile & Posts in 2022

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In this article, we will go through how to optimize Instagram for your business or personal brand. Instagram has made plenty of changes recently. Not only have they incorporated new features to combat Snapchat, but they’ve also removed access to the platform for many third-party applications. This move makes it harder for businesses to grow […]

How to Sell More by Saying Less: A Storytelling Framework

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Are you looking for an easier way to persuade people? Do you want more leads and sales? In this article, you’ll discover a unique storytelling framework that will help you leverage the power of stories. Why Marketers Should Focus on Storytelling Years ago, customers focused on the features and benefits of a product they were […]

How to Set Up a Bing Ads Campaign

With more than a billion unique monthly visitors, Bing is a hugely popular search engine. Sure, it’s nowhere near as popular as the world’s biggest search engine, Google, but it’s an impressive and powerful platform in its own right.   In fact, if you’re running a paid ads campaign, it could be a mistake to ignore Bing and […]

Social media analytics 101: The data that matters most

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What stats should be analyzed first? What metrics to choose? How to analyze the collected data? This article covers social media analytics step by step, giving you the ultimate guide to follow. 30-second summary: Marketing decisions should be backed by data about consumers, their behavior, and conversions. Marketing and namely social media analytics provide numerous […]

16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

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We’ve tapped into some of the web’s finest web analytics professionals to share their tips for mining analytics gold. Here are 16 secret – until now – Google Analytics advanced segments that could make you insights rich, too. Analyzing your website data with Google Analytics is much like mining for gold. Advanced prospectors profit because they know […]

Tip #7: Bidding Strategies

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Something that many Facebook advertisers disagree on is bidding strategy. This is okay because in most cases there is no clear “right” or “wrong.” You use whatever works best for you. In this tip, I’m going to help you understand what the various bidding strategies are, when you might use them and how I used […]

12 AD LEADERS PLANNING FOR THE COOKIE-LESS FUTURE

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Here are the top ad tech execs designing the next-generation of programmatic advertising.  Google won’t officially kill off third-party cookies on Chrome web browsers until 2023, but brands, publishers and ad tech companies are getting ready now. It is going to be an active year for the ad community as it works to figure out digital marketing […]

Best Practices for Targeting with Website Custom Audiences

We sat down with Facebook advertising guru, Jon Loomer to dig into creative targeting with website custom audiences. He truly is one of, if not the, very best Facebook advertising experts around. And he gave us some awesome pointers. Let’s see what he had to say! DEFINING A WEBSITE CUSTOM AUDIENCE Before we got into […]

The Best Time to Post on Instagram in 2022, According to 35 Million Posts

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When is the best time to post on Instagram? Later analyzed over 35M feed posts (excluding Reels and IGTV) to find the answer. The result? We discovered the average best time to post on Instagram for each day of the week — and for several key locations! Plus, we’re sharing how you can find your unique best time […]

How To Use Ads To Drive Leads, And Emails To Convert Them

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When it comes to digital marketing, we know that PPC and email marketing channels bring some of the best returns on advertising spend (ROAS). The trick in driving revenue with these two channels is combining them into one well-oiled machine.  How? By creating a strategy that feeds email marketing lists with good quality leads.  In […]