How to Sell More by Saying Less: A Storytelling Framework

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Are you looking for an easier way to persuade people? Do you want more leads and sales? In this article, you’ll discover a unique storytelling framework that will help you leverage the power of stories. Why Marketers Should Focus on Storytelling Years ago, customers focused on the features and benefits of a product they were […]

Facebook Ads: How to Optimize Text Per Person

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Facebook offers limitless optimization options to help you reach the right person with the right message. One of those options is Optimize Text Per Person. In this post, we’ll talk about how to use Optimize Text Per Person and how it’s different from similar ad optimization options. How to Use It The ability to optimize text […]

How to Create an Evergreen Facebook Ad Campaign

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As I speak with Facebook marketers on a daily basis, a common theme arises: They are able to create campaigns. The campaign is the foundation of your Facebook ad. This is where you’ll set an advertising objective, which defines what you want your ad to achieve that work for a while, but then they suddenly die. The […]

Best Practices for Targeting with Website Custom Audiences

We sat down with Facebook advertising guru, Jon Loomer to dig into creative targeting with website custom audiences. He truly is one of, if not the, very best Facebook advertising experts around. And he gave us some awesome pointers. Let’s see what he had to say! DEFINING A WEBSITE CUSTOM AUDIENCE Before we got into […]

6 Must-Use Expert Tips for Successful Facebook Ads for eCommerce that Convert

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Running ads on Facebook for your eCommerce business is hard work. Most eCommerce stores forget to consider how and why they want to run Facebook ads in the first place.  A strong, sales-generating Facebook advertising strategy should match the mindset of a Facebook user, with each ad campaign specific to segmented audiences and objectives.  Additionally, […]

Enhanced AI Content Writer and AI Summary Generator Engines For Even Better Content Automation ~ by SAASBOOK AI Team

Introduction We have been continuously improving core AI capabilities as well as user-facing capabilities ever since we started back in 2020. The engines have been kept current and issues addressed based on your extensive feedback. Being a rapidly progressing technology area, keeping pace and adopting relevant improvements unveil significantly better capabilities and experiences for our […]

A Complete Guide to TikTok Ads for Digital Agencies

TikTok is the cool, new kid on the block that everyone can’t help but notice. With over 2 billion app downloads and a user base of more than 1 billion monthly active users, TikTok is the fastest-growing and seventh most-used social media app in the world. As TikTok’s influence and audience demographic continue to expand rapidly, brands are starting to […]

Why Marketing Automation is a critical enabler for Digital Transformation

When it comes to digital transformation in marketing, we often see companies focus on technology first. They buy several software solutions and take the plunge without considering the technology’s surrounding elements. A year later, we find that organizations have made little progress in business maturity or adoption level. This is because digital transformation is much […]

REVIEW: SELL LIKE CRAZY by Sabri Suby

In what some are calling the most controversial marketing book of the decade. Sell Like Crazy reveals an 8-phase selling system for generating absurd amounts of leads, sales and profit for any business in any marketing with digital marketing! If you’re tired of struggling to make online marketing work… Sick of throwing money down the […]

Go beyond the numbers.

With the range of innovative technology at marketeers’ fingertips, now more than ever it’s possible to follow our customer’s online and offline footprint to create truly bespoke communications (thank God for data!). However, the devil is in the detail, and bad channel orchestration often leaves customers feeling like they’re really just a number. Ironically, the […]