YES, Email Marketing is different from Marketing Automation. I understand that the difference can be overwhelming at times. But believe me, it’s important for you to know how and where they differ. To ensure that you pick the one that fits into your marketing plans better. Hang on with me till the end, and I’m … Continue reading Email Marketing vs. Marketing Automation: Explained
“If you can’t measure it, you can’t improve it.” – Peter Drucker. It’s the same for your email marketing campaigns. But what many marketers don’t realize is email marketing metrics go beyond open rates, click-through rates (CTRs), and unsubscribe rates. In fact, these won’t help you answer the key question – is your email marketing campaign effective? So in … Continue reading Email Marketing Metrics & KPIs (YOU SHOULD KNOW)
You’ve probably read a lot of case studies about people increasing subscribers and sign ups using email marketing. If you’ve tried to copy their tactics and failed, don’t feel dispirited. In most cases that success you read about in a 1,000-word blog post didn’t happen overnight. Most marketers put years of work into learning the … Continue reading What is an Email Drip Campaign? Here is it with 5 Examples
If you are a real estate agent, it would be silly not to take advantage of one of the most powerful marketing channels out there: Email Marketing. Email is a foolproof way to reach out and touch your audience with information that they want, need, or care about. In this blog post, we’ll cover how to … Continue reading Real Estate : Email Marketing Definitive Guide for 2021
Need some extra money? If you’ve got an email list, there are plenty of ways to monetize it. You can sell stuff directly in your email messages, of course. Or you can sell other peoples’ stuff – known as affiliate marketing. If you’ve got a big enough list, you might even qualify as an influencer. Then … Continue reading Can You Sell Ads In Your Email Newsletters? Should You?
Have you ever heard of cross-selling? It’s when you direct a buyer to additional relevant products that you feel they may be interested in. Amazon has cross-selling down to an art form. Whenever you purchase a book from them, you’ll be immediately introduced to other books in that genre or category. Just the same, if … Continue reading Cross Selling for Maximum Profits
You’ve worked hard to build a list. You’ve spent time (and possibly money) generating leads and cultivating relationships with your subscriber base. So, you should want your efforts to count, right? One easy way to maximize your email marketing income is to seize the power of a great upsell. “Do you want to upsize your … Continue reading What are Upsells & Downsells?
While it’s true that you can start monetizing your list even if you have fewer than 100 subscribers, obviously the more targeted your list building efforts are, the easier it will be to convert those people into loyal buyers. The size of your list isn’t the most important component in successful email marketing. The connection … Continue reading Incentives to join your mailing list