When it comes to digital marketing, we know that PPC and email marketing channels bring some of the best returns on advertising spend (ROAS). The trick in driving revenue with these two channels is combining them into one well-oiled machine. How? By creating a strategy that feeds email marketing lists with good quality leads. In … Continue reading How To Use Ads To Drive Leads, And Emails To Convert Them
The milestone we’ve all been waiting for is here: TikTok has passed 1 billion users. And that’s not all, either. Social media users have topped 4.5 billion too. In addition to some major gains for the biggest social platforms, we’ve also got the dirt on advertising audiences for TikTok (for the first time ever), Snapchat, … Continue reading TikTok Hits 1 Billion Users—Faster Than Facebook (And More New Stats)
You’ve most likely heard of social selling. If not, we’re here to fill you in on everything you need to know. It’s not the same as social media marketing or advertising, even though it contains the word “social” in it. However, it has everything to do with people, namely your targeted prospects, and developing relationships with them via social … Continue reading How To Convert Leads Into Sales On Social Media
If you don’t listen to consumers, why should they listen to you? You won’t hear about consumers’ pain points. You’ll ignore requests for help. You’ll miss feedback on your products. You’ll be out of the industry loop. If you don’t listen, you won’t know what’s going on. This social listening guide is going to show … Continue reading What is social media listening & why is it important?
No longer just a soapbox for shouting out your opinions. Way beyond a mere advertising billboard. Social media plays a key role in marketing, customer support, product development and crisis management. The key to exploiting it? Listening. To do that effectively, you need the best social listening tools. Here’s my pick of awesomeness… What is … Continue reading The Best Social Listening Tools 2021 ~ 2022