Attribution is the “great white whale” of any digital analytics effort. Providing a clear view of what channels and campaigns contributed most to your business’ success is fundamental to iterating, improving, and growing your marketing efforts. Even companies with advanced analytics setups face the challenge of how best to attribute performance across many user interactions. … Continue reading WHAT IS DATA-DRIVEN ATTRIBUTION IN GOOGLE ANALYTICS?
Whether you want it or not, one day, some people who joined your email list will unsubscribe. On one hand, it hurts to lose any number of users. But on the other hand, your list gets self-cleaned, leaving you with the most devoted readers, which is certainly good. So, is unsubscription such a disaster? If your email unsubscribe … Continue reading How To Reduce Email Unsubscribe Rate With 10 Simple Solutions
If you don’t listen to consumers, why should they listen to you? You won’t hear about consumers’ pain points. You’ll ignore requests for help. You’ll miss feedback on your products. You’ll be out of the industry loop. If you don’t listen, you won’t know what’s going on. This social listening guide is going to show … Continue reading What is social media listening & why is it important?
No longer just a soapbox for shouting out your opinions. Way beyond a mere advertising billboard. Social media plays a key role in marketing, customer support, product development and crisis management. The key to exploiting it? Listening. To do that effectively, you need the best social listening tools. Here’s my pick of awesomeness… What is … Continue reading The Best Social Listening Tools 2021 ~ 2022
MentorBox—a subscription-based service that, according to their slogan, helps you read like a CEO. It has quickly grown over the past two years to become a powerhouse for learning covering a diverse range of topics. With all the hype surrounding MentorBox and the crazy numbers of famous guests featured on their ads, it was time we also got … Continue reading STEAL Taï Lopez’s MentorBox Sales Funnels (FREE DOWNLOAD)
Selling anything is hard — well, depending on what you’re selling and how you’re selling it. In most cases, the process gets much simpler if you’re equipped with the right sales tools. That’s why business owners always look for solutions that’ll help them fill up their pipelines with leads, increase reps’ efficiency, and finally increase … Continue reading 15 Best Sales Tools That’ll Truly Improve Your Revenue in 2021