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WHAT IS DATA-DRIVEN ATTRIBUTION IN GOOGLE ANALYTICS?

Attribution is the “great white whale” of any digital analytics effort. Providing a clear view of what channels and campaigns contributed most to your business’ success is fundamental to iterating, improving, and growing your marketing efforts. Even companies with advanced analytics setups face the challenge of how best to attribute performance across many user interactions. … Continue reading WHAT IS DATA-DRIVEN ATTRIBUTION IN GOOGLE ANALYTICS?