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What is social media listening & why is it important?

If you don’t listen to consumers, why should they listen to you? You won’t hear about consumers’ pain points. You’ll ignore requests for help. You’ll miss feedback on your products. You’ll be out of the industry loop. If you don’t listen, you won’t know what’s going on. This social listening guide is going to show … Continue reading What is social media listening & why is it important?

The Best Social Listening Tools 2021 ~ 2022

No longer just a soapbox for shouting out your opinions. Way beyond a mere advertising billboard. Social media plays a key role in marketing, customer support, product development and crisis management. The key to exploiting it? Listening. To do that effectively, you need the best social listening tools. Here’s my pick of awesomeness… What is … Continue reading The Best Social Listening Tools 2021 ~ 2022