Tip #7: Bidding Strategies

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Something that many Facebook advertisers disagree on is bidding strategy. This is okay because in most cases there is no clear “right” or “wrong.” You use whatever works best for you. In this tip, I’m going to help you understand what the various bidding strategies are, when you might use them and how I used […]

12 AD LEADERS PLANNING FOR THE COOKIE-LESS FUTURE

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Here are the top ad tech execs designing the next-generation of programmatic advertising.  Google won’t officially kill off third-party cookies on Chrome web browsers until 2023, but brands, publishers and ad tech companies are getting ready now. It is going to be an active year for the ad community as it works to figure out digital marketing […]

How To Use Ads To Drive Leads, And Emails To Convert Them

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When it comes to digital marketing, we know that PPC and email marketing channels bring some of the best returns on advertising spend (ROAS). The trick in driving revenue with these two channels is combining them into one well-oiled machine.  How? By creating a strategy that feeds email marketing lists with good quality leads.  In […]

REVIEW: SELL LIKE CRAZY by Sabri Suby

In what some are calling the most controversial marketing book of the decade. Sell Like Crazy reveals an 8-phase selling system for generating absurd amounts of leads, sales and profit for any business in any marketing with digital marketing! If you’re tired of struggling to make online marketing work… Sick of throwing money down the […]

CUSTOMERS PERSONAS GIVE YOUR MARKETING THE HUMAN TOUCH

Creating relevant, high quality content is more important than ever. Customers have come to expect brands to automatically know and cater to their specific needs and interests without them having to share any information. In order to create powerful content and be heard and noticed means understanding your target audience perfectly and knowing what they […]