Best Practices for Targeting with Website Custom Audiences

We sat down with Facebook advertising guru, Jon Loomer to dig into creative targeting with website custom audiences. He truly is one of, if not the, very best Facebook advertising experts around. And he gave us some awesome pointers. Let’s see what he had to say! DEFINING A WEBSITE CUSTOM AUDIENCE Before we got into […]

CUSTOMERS PERSONAS GIVE YOUR MARKETING THE HUMAN TOUCH

Creating relevant, high quality content is more important than ever. Customers have come to expect brands to automatically know and cater to their specific needs and interests without them having to share any information. In order to create powerful content and be heard and noticed means understanding your target audience perfectly and knowing what they […]