How To Use Email A/B Testing To Improve Conversions

Brands that run A/B tests for every email they send report a 37% higher email marketing ROI than brands that don’t run any A/B tests. But such email experimentation is intentional. This means, simply Googling “email A/B testing ideas” and then working off from the list doesn’t work. You need to do more. So let’s see a few […]

Turning Quantity into Quality – A Guide to Conversion Rate Optimization

Marketing is often a very unpredictable science as much as it is a corporate artform. Unlike salespeople, so many marketers today struggle to find methods, formulas, and principles that work for every kind of lead, circumstance, and piece of content. What worked yesterday is not really something guaranteed to work a week – or sometimes […]

Email Marketing Metrics & KPIs (YOU SHOULD KNOW)

“If you can’t measure it, you can’t improve it.” – Peter Drucker. It’s the same for your email marketing campaigns. But what many marketers don’t realize is email marketing metrics go beyond open rates, click-through rates (CTRs), and unsubscribe rates. In fact, these won’t help you answer the key question – is your email marketing campaign effective? So in […]