WHAT IS DATA-DRIVEN ATTRIBUTION IN GOOGLE ANALYTICS?

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Attribution is the “great white whale” of any digital analytics effort. Providing a clear view of what channels and campaigns contributed most to your business’ success is fundamental to iterating, improving, and growing your marketing efforts. Even companies with advanced analytics setups face the challenge of how best to attribute performance across many user interactions. […]

GOOGLE MARKETING ATTRIBUTION EXPLAINED

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Understanding where and why your users convert is important. Each and every user journeys through different channels and interacts with your brand both on- and offline before making a final decision. In this post, you’ll learn all about Google’s attribution models and how they can impact your marketing strategy. What is an Attribution Model? Under the […]

How To Use Ads To Drive Leads, And Emails To Convert Them

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When it comes to digital marketing, we know that PPC and email marketing channels bring some of the best returns on advertising spend (ROAS). The trick in driving revenue with these two channels is combining them into one well-oiled machine.  How? By creating a strategy that feeds email marketing lists with good quality leads.  In […]

How To Use Email A/B Testing To Improve Conversions

Brands that run A/B tests for every email they send report a 37% higher email marketing ROI than brands that don’t run any A/B tests. But such email experimentation is intentional. This means, simply Googling “email A/B testing ideas” and then working off from the list doesn’t work. You need to do more. So let’s see a few […]

What is A/B testing: definition, examples, and tips

A/B testing is a method used to compare two versions (of website landing pages, email copies, ads, product features, etc.) to find out which one is received better by consumers. It takes the guesswork out of deciding what will work best: instead of hoping what you choose is the best version, you have exact data […]

TikTok Hits 1 Billion Users—Faster Than Facebook (And More New Stats)

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The milestone we’ve all been waiting for is here: TikTok has passed 1 billion users. And that’s not all, either. Social media users have topped 4.5 billion too. In addition to some major gains for the biggest social platforms, we’ve also got the dirt on advertising audiences for TikTok (for the first time ever), Snapchat, […]

20 Best Lead Magnet Ideas To Expand Your Prospect List

Lead Magnets

Everyone has at least once seen a form popping up after they had spent some time on a website. In most cases, they were offered a kind of an ebook or a free guide in exchange for their email address. That was nothing less than a lead magnet, something you will be ready to effectively […]

Turning Quantity into Quality – A Guide to Conversion Rate Optimization

Marketing is often a very unpredictable science as much as it is a corporate artform. Unlike salespeople, so many marketers today struggle to find methods, formulas, and principles that work for every kind of lead, circumstance, and piece of content. What worked yesterday is not really something guaranteed to work a week – or sometimes […]

Transform a Simple Page into a Cash Funnel

While there are many different ways to monetize your email list, one of the most overlooked areas yet one of the most visited is thank you page of your opt-in form. When people opt-in for your offer, they’re interested in your brand and your products, right? So, turn these interested subscribers into customers right away […]

My conversions were lagging until I tried this.

I admit it. I got caught up in the numbers game. For months, I was totally focused on building my email marketing list — more subscribers equal more sales, right? At least that’s the way it’s supposed to work. But in reality, my sales didn’t keep pace with my list growth. So I got busy […]