6 Must-Use Expert Tips for Successful Facebook Ads for eCommerce that Convert

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Running ads on Facebook for your eCommerce business is hard work. Most eCommerce stores forget to consider how and why they want to run Facebook ads in the first place.  A strong, sales-generating Facebook advertising strategy should match the mindset of a Facebook user, with each ad campaign specific to segmented audiences and objectives.  Additionally, […]

How To Use Ads To Drive Leads, And Emails To Convert Them

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When it comes to digital marketing, we know that PPC and email marketing channels bring some of the best returns on advertising spend (ROAS). The trick in driving revenue with these two channels is combining them into one well-oiled machine.  How? By creating a strategy that feeds email marketing lists with good quality leads.  In […]

How To Convert Leads Into Sales On Social Media

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You’ve most likely heard of social selling. If not, we’re here to fill you in on everything you need to know. It’s not the same as social media marketing or advertising, even though it contains the word “social” in it. However, it has everything to do with people, namely your targeted prospects, and developing relationships with them via social […]

How To Run Facebook Ads (Beginner’s Guide) MUST READ

With 2.8 billion active users, Facebook still offers businesses one of the largest audiences on earth to advertise their products, and 98.5% of Facebook’s total revenue (nearly $70 billion) comes from companies doing just that.  When Facebook ads are done well, they can drive new customers to your site and generate sales, new page likes, and subscribers. Depending on your […]

What Are Landing Pages?

Have you ever clicked on an advertisement from Google or social media and landed on a page that felt like it was speaking directly to you? Chances are, the page you saw was a landing page. Landing pages are standalone web pages that have a single focus: to convert traffic. They often concentrate on single […]