Why marketing innovation is important right now.

Innovation is inherent to being human. A lofty statement to start with I know, but sometimes a little perspective is handy! Since humanity first developed brains over brawn and we out-thought our Neanderthal neighbors, we’ve been on an irrevocable path of species-enhancing innovation. Many of mankind’s greatest inventions were born from the fire of adversity, … Continue reading Why marketing innovation is important right now.

CUSTOMERS PERSONAS GIVE YOUR MARKETING THE HUMAN TOUCH

Creating relevant, high quality content is more important than ever. Customers have come to expect brands to automatically know and cater to their specific needs and interests without them having to share any information. In order to create powerful content and be heard and noticed means understanding your target audience perfectly and knowing what they … Continue reading CUSTOMERS PERSONAS GIVE YOUR MARKETING THE HUMAN TOUCH