How to Sell More by Saying Less: A Storytelling Framework

woman reading harry potter book

Are you looking for an easier way to persuade people? Do you want more leads and sales? In this article, you’ll discover a unique storytelling framework that will help you leverage the power of stories. Why Marketers Should Focus on Storytelling Years ago, customers focused on the features and benefits of a product they were […]

How To Reduce Email Unsubscribe Rate With 10 Simple Solutions

Whether you want it or not, one day, some people who joined your email list will unsubscribe. On one hand, it hurts to lose any number of users. But on the other hand, your list gets self-cleaned, leaving you with the most devoted readers, which is certainly good. So, is unsubscription such a disaster? If your email unsubscribe […]

Why Marketing Automation is a critical enabler for Digital Transformation

When it comes to digital transformation in marketing, we often see companies focus on technology first. They buy several software solutions and take the plunge without considering the technology’s surrounding elements. A year later, we find that organizations have made little progress in business maturity or adoption level. This is because digital transformation is much […]

No one cares about your marketing

It’s 2021, and things are changing. Cars are starting to drive themselves, augmented reality is introducing a new facet of innovation – as well as Pokemon – into our homes, and Japan has plans to build a robotic moon base by the end of the year. With everything changing so fast, it shouldn’t surprise you […]

Why marketing innovation is important right now.

Innovation is inherent to being human. A lofty statement to start with I know, but sometimes a little perspective is handy! Since humanity first developed brains over brawn and we out-thought our Neanderthal neighbors, we’ve been on an irrevocable path of species-enhancing innovation. Many of mankind’s greatest inventions were born from the fire of adversity, […]

You need Digital Transformation – LIKE NEVER BEFORE but..

Digital transformation – it’s the digital marketing buzzword of 2020 and 2021 and hailed as the future for companies across industries, nations, and sizes. But what if I were to tell you that you don’t always need digital transformation and that, in fact, it could prove to be a liability to your organization rather than […]


Creating relevant, high quality content is more important than ever. Customers have come to expect brands to automatically know and cater to their specific needs and interests without them having to share any information. In order to create powerful content and be heard and noticed means understanding your target audience perfectly and knowing what they […]

Real Estate : Email Marketing Definitive Guide for 2021

If you are a real estate agent, it would be silly not to take advantage of one of the most powerful marketing channels out there: Email Marketing. Email is a foolproof way to reach out and touch your audience with information that they want, need, or care about. In this blog post, we’ll cover how to […]

Essential Guide to Ecommerce Email Marketing for 2021

Want to grow your ecommerce business without spending a fortune on marketing channels you hardly control? In this article, I’ll show how you can increase your ecommerce sales using a channel that, unlike many others, isn’t pay to play. We’ll talk about email marketing for ecommerce for online retailers. Specifically, we’ll cover: What is ecommerce […]

Can You Sell Ads In Your Email Newsletters? Should You?

Need some extra money? If you’ve got an email list, there are plenty of ways to monetize it. You can sell stuff directly in your email messages, of course. Or you can sell other peoples’ stuff – known as affiliate marketing. If you’ve got a big enough list, you might even qualify as an influencer. Then […]