People today have a commitment problem. You send them roses; if you are lucky you get a “thank you” or an acknowledgment of sorts. When you send them special deals via your email campaign, you get… no response. It’s enough to drive the most data-driven marketer feeling desperate by all this rejection. Despite the amount … Continue reading The 3 Fundamentals for Engagement Marketing
With the range of innovative technology at marketeers’ fingertips, now more than ever it’s possible to follow our customer’s online and offline footprint to create truly bespoke communications (thank God for data!). However, the devil is in the detail, and bad channel orchestration often leaves customers feeling like they’re really just a number. Ironically, the … Continue reading Go beyond the numbers.