When it comes to digital transformation in marketing, we often see companies focus on technology first. They buy several software solutions and take the plunge without considering the technology’s surrounding elements. A year later, we find that organizations have made little progress in business maturity or adoption level. This is because digital transformation is much … Continue reading Why Marketing Automation is a critical enabler for Digital Transformation
Digital transformation – it’s the digital marketing buzzword of 2020 and 2021 and hailed as the future for companies across industries, nations, and sizes. But what if I were to tell you that you don’t always need digital transformation and that, in fact, it could prove to be a liability to your organization rather than … Continue reading You need Digital Transformation – LIKE NEVER BEFORE but..