Essential Guide to Ecommerce Email Marketing for 2021

Want to grow your ecommerce business without spending a fortune on marketing channels you hardly control? In this article, I’ll show how you can increase your ecommerce sales using a channel that, unlike many others, isn’t pay to play. We’ll talk about email marketing for ecommerce for online retailers. Specifically, we’ll cover: What is ecommerce … Continue reading Essential Guide to Ecommerce Email Marketing for 2021

What Are Landing Pages?

Have you ever clicked on an advertisement from Google or social media and landed on a page that felt like it was speaking directly to you? Chances are, the page you saw was a landing page. Landing pages are standalone web pages that have a single focus: to convert traffic. They often concentrate on single … Continue reading What Are Landing Pages?

Can You Sell Ads In Your Email Newsletters? Should You?

Need some extra money? If you’ve got an email list, there are plenty of ways to monetize it. You can sell stuff directly in your email messages, of course. Or you can sell other peoples’ stuff – known as affiliate marketing. If you’ve got a big enough list, you might even qualify as an influencer. Then … Continue reading Can You Sell Ads In Your Email Newsletters? Should You?

What are Upsells & Downsells?

You’ve worked hard to build a list. You’ve spent time (and possibly money) generating leads and cultivating relationships with your subscriber base. So, you should want your efforts to count, right? One easy way to maximize your email marketing income is to seize the power of a great upsell. “Do you want to upsize your … Continue reading What are Upsells & Downsells?

Adaptability in Ecommerce: The Essential Lessons to Learn

For the past decade, Mike Jackness has been busy building something special. With an ever-expanding group of amazing ecommerce companies under his belt, many would be quick to call him ecommerce obsessed. This, we quickly found upon talking to him, was in fact the case. More so, as he openly admitted with a laugh that … Continue reading Adaptability in Ecommerce: The Essential Lessons to Learn

How to Brand Your Customer Journey

Good branding showcases your business to the world, the way that you want it to be seen. The best brand voice examples truly tell the story behind a business, which is exactly what you should strive to emulate. Branding goes beyond simply choosing a color scheme. It’s more than what images you use on a … Continue reading How to Brand Your Customer Journey