16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

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We’ve tapped into some of the web’s finest web analytics professionals to share their tips for mining analytics gold. Here are 16 secret – until now – Google Analytics advanced segments that could make you insights rich, too. Analyzing your website data with Google Analytics is much like mining for gold. Advanced prospectors profit because they know […]

12 AD LEADERS PLANNING FOR THE COOKIE-LESS FUTURE

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Here are the top ad tech execs designing the next-generation of programmatic advertising.  Google won’t officially kill off third-party cookies on Chrome web browsers until 2023, but brands, publishers and ad tech companies are getting ready now. It is going to be an active year for the ad community as it works to figure out digital marketing […]

6 Must-Use Expert Tips for Successful Facebook Ads for eCommerce that Convert

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Running ads on Facebook for your eCommerce business is hard work. Most eCommerce stores forget to consider how and why they want to run Facebook ads in the first place.  A strong, sales-generating Facebook advertising strategy should match the mindset of a Facebook user, with each ad campaign specific to segmented audiences and objectives.  Additionally, […]

How To Use Email A/B Testing To Improve Conversions

Brands that run A/B tests for every email they send report a 37% higher email marketing ROI than brands that don’t run any A/B tests. But such email experimentation is intentional. This means, simply Googling “email A/B testing ideas” and then working off from the list doesn’t work. You need to do more. So let’s see a few […]

20 Best Lead Magnet Ideas To Expand Your Prospect List

Lead Magnets

Everyone has at least once seen a form popping up after they had spent some time on a website. In most cases, they were offered a kind of an ebook or a free guide in exchange for their email address. That was nothing less than a lead magnet, something you will be ready to effectively […]

Digital Marketing Impact – Website Presence and Design

Digital marketing has been at the forefront of the e-commerce landscape since recent months. Even with sales of digital products at an all time high for the first time in the history of eCommerce, a further increase in demand is expected, according to a new study. In the survey of over 2,000 online retail buyers […]

Essential Guide to Ecommerce Email Marketing for 2021

Want to grow your ecommerce business without spending a fortune on marketing channels you hardly control? In this article, I’ll show how you can increase your ecommerce sales using a channel that, unlike many others, isn’t pay to play. We’ll talk about email marketing for ecommerce for online retailers. Specifically, we’ll cover: What is ecommerce […]

What Are Landing Pages?

Have you ever clicked on an advertisement from Google or social media and landed on a page that felt like it was speaking directly to you? Chances are, the page you saw was a landing page. Landing pages are standalone web pages that have a single focus: to convert traffic. They often concentrate on single […]

Can You Sell Ads In Your Email Newsletters? Should You?

Need some extra money? If you’ve got an email list, there are plenty of ways to monetize it. You can sell stuff directly in your email messages, of course. Or you can sell other peoples’ stuff – known as affiliate marketing. If you’ve got a big enough list, you might even qualify as an influencer. Then […]

What are Upsells & Downsells?

You’ve worked hard to build a list. You’ve spent time (and possibly money) generating leads and cultivating relationships with your subscriber base. So, you should want your efforts to count, right? One easy way to maximize your email marketing income is to seize the power of a great upsell. “Do you want to upsize your […]