How To Use Email A/B Testing To Improve Conversions

Brands that run A/B tests for every email they send report a 37% higher email marketing ROI than brands that don’t run any A/B tests. But such email experimentation is intentional. This means, simply Googling “email A/B testing ideas” and then working off from the list doesn’t work. You need to do more. So let’s see a few […]

What is A/B testing: definition, examples, and tips

A/B testing is a method used to compare two versions (of website landing pages, email copies, ads, product features, etc.) to find out which one is received better by consumers. It takes the guesswork out of deciding what will work best: instead of hoping what you choose is the best version, you have exact data […]

20 Best Lead Magnet Ideas To Expand Your Prospect List

Lead Magnets

Everyone has at least once seen a form popping up after they had spent some time on a website. In most cases, they were offered a kind of an ebook or a free guide in exchange for their email address. That was nothing less than a lead magnet, something you will be ready to effectively […]

How To Reduce Email Unsubscribe Rate With 10 Simple Solutions

Whether you want it or not, one day, some people who joined your email list will unsubscribe. On one hand, it hurts to lose any number of users. But on the other hand, your list gets self-cleaned, leaving you with the most devoted readers, which is certainly good. So, is unsubscription such a disaster? If your email unsubscribe […]

Go beyond the numbers.

With the range of innovative technology at marketeers’ fingertips, now more than ever it’s possible to follow our customer’s online and offline footprint to create truly bespoke communications (thank God for data!). However, the devil is in the detail, and bad channel orchestration often leaves customers feeling like they’re really just a number. Ironically, the […]

No one cares about your marketing

It’s 2021, and things are changing. Cars are starting to drive themselves, augmented reality is introducing a new facet of innovation – as well as Pokemon – into our homes, and Japan has plans to build a robotic moon base by the end of the year. With everything changing so fast, it shouldn’t surprise you […]

What You Need to Know About Apple’s iOS 15 Update and its impact on Email Marketing

Apple has sparked a lot of interest in the email marketing industry with the introduction of Mail Privacy Protection, which was revealed at the Worldwide Developer Conference. It will have a major influence on digital advertising. The Mail app will be altered as a result of this feature, which will limit the usage of tracking pixels and […]

Snapchat Ads for iOS 14 Changes

As you may have heard, Apple recently announced new privacy updates within the iOS 14 operating system. Apple’s recent announcement indicates these requirements won’t become mandatory until ‘early spring’, but Snapchat has been at the forefront to help its Advertisers understand and navigate these changes.  Snapchat’s Approach Snapchat will take all of these updates into account for […]

Email Marketing vs. Marketing Automation: Explained

YES, Email Marketing is different from Marketing Automation. I understand that the difference can be overwhelming at times. But believe me, it’s important for you to know how and where they differ. To ensure that you pick the one that fits into your marketing plans better. Hang on with me till the end, and I’m […]

Email Marketing Metrics & KPIs (YOU SHOULD KNOW)

“If you can’t measure it, you can’t improve it.” – Peter Drucker. It’s the same for your email marketing campaigns. But what many marketers don’t realize is email marketing metrics go beyond open rates, click-through rates (CTRs), and unsubscribe rates. In fact, these won’t help you answer the key question – is your email marketing campaign effective? So in […]