What is social media listening & why is it important?

If you don’t listen to consumers, why should they listen to you? You won’t hear about consumers’ pain points. You’ll ignore requests for help. You’ll miss feedback on your products. You’ll be out of the industry loop. If you don’t listen, you won’t know what’s going on. This social listening guide is going to show … Continue reading What is social media listening & why is it important?

The 3 Fundamentals for Engagement Marketing

People today have a commitment problem. You send them roses; if you are lucky you get a “thank you” or an acknowledgment of sorts. When you send them special deals via your email campaign, you get… no response. It’s enough to drive the most data-driven marketer feeling desperate by all this rejection. Despite the amount … Continue reading The 3 Fundamentals for Engagement Marketing

Go beyond the numbers.

With the range of innovative technology at marketeers’ fingertips, now more than ever it’s possible to follow our customer’s online and offline footprint to create truly bespoke communications (thank God for data!). However, the devil is in the detail, and bad channel orchestration often leaves customers feeling like they’re really just a number. Ironically, the … Continue reading Go beyond the numbers.

No one cares about your marketing

It’s 2021, and things are changing. Cars are starting to drive themselves, augmented reality is introducing a new facet of innovation – as well as Pokemon – into our homes, and Japan has plans to build a robotic moon base by the end of the year. With everything changing so fast, it shouldn’t surprise you … Continue reading No one cares about your marketing