Facebook advertisers can pursue class action over ad rates, rules US court

Facebook Safety

The decision by US district judge allows individuals and businesses that paid for ads on Facebook and its photo-sharing app Instagram to sue as a group. Donato also said it made sense to let individual plaintiffs sue as a group, given that “no reasonable person” would sue Meta individually to recover at most a $32 price premium. A U.S. judge […]

The Complete Guide to LinkedIn Ads in 2022

Without careful planning, social media can sometimes feel like shouting into the void. By using LinkedIn ads, though, you can guarantee your brand’s voice makes its way to the right audience. And, an audience of influential decision-makers at that. Among the platform’s 690 million+ members, four out of five members have the power to impact business decisions. […]

Facebook Ads: How to Optimize Text Per Person

facebook spelled on scrabble tiles

Facebook offers limitless optimization options to help you reach the right person with the right message. One of those options is Optimize Text Per Person. In this post, we’ll talk about how to use Optimize Text Per Person and how it’s different from similar ad optimization options. How to Use It The ability to optimize text […]

How to Create an Evergreen Facebook Ad Campaign

facebook application screengrab

As I speak with Facebook marketers on a daily basis, a common theme arises: They are able to create campaigns. The campaign is the foundation of your Facebook ad. This is where you’ll set an advertising objective, which defines what you want your ad to achieve that work for a while, but then they suddenly die. The […]

Tip #7: Bidding Strategies

brown wooden gavel on brown wooden table

Something that many Facebook advertisers disagree on is bidding strategy. This is okay because in most cases there is no clear “right” or “wrong.” You use whatever works best for you. In this tip, I’m going to help you understand what the various bidding strategies are, when you might use them and how I used […]

Best Practices for Targeting with Website Custom Audiences

We sat down with Facebook advertising guru, Jon Loomer to dig into creative targeting with website custom audiences. He truly is one of, if not the, very best Facebook advertising experts around. And he gave us some awesome pointers. Let’s see what he had to say! DEFINING A WEBSITE CUSTOM AUDIENCE Before we got into […]

6 Must-Use Expert Tips for Successful Facebook Ads for eCommerce that Convert

person holding black and white smartphone

Running ads on Facebook for your eCommerce business is hard work. Most eCommerce stores forget to consider how and why they want to run Facebook ads in the first place.  A strong, sales-generating Facebook advertising strategy should match the mindset of a Facebook user, with each ad campaign specific to segmented audiences and objectives.  Additionally, […]

How To Use Ads To Drive Leads, And Emails To Convert Them

street lights

When it comes to digital marketing, we know that PPC and email marketing channels bring some of the best returns on advertising spend (ROAS). The trick in driving revenue with these two channels is combining them into one well-oiled machine.  How? By creating a strategy that feeds email marketing lists with good quality leads.  In […]

How To Run Facebook Ads (Beginner’s Guide) MUST READ

With 2.8 billion active users, Facebook still offers businesses one of the largest audiences on earth to advertise their products, and 98.5% of Facebook’s total revenue (nearly $70 billion) comes from companies doing just that.  When Facebook ads are done well, they can drive new customers to your site and generate sales, new page likes, and subscribers. Depending on your […]