Attribution is the “great white whale” of any digital analytics effort. Providing a clear view of what channels and campaigns contributed most to your business’ success is fundamental to iterating, improving, and growing your marketing efforts. Even companies with advanced analytics setups face the challenge of how best to attribute performance across many user interactions. … Continue reading WHAT IS DATA-DRIVEN ATTRIBUTION IN GOOGLE ANALYTICS?
Understanding where and why your users convert is important. Each and every user journeys through different channels and interacts with your brand both on- and offline before making a final decision. In this post, you’ll learn all about Google’s attribution models and how they can impact your marketing strategy. What is an Attribution Model? Under the … Continue reading GOOGLE MARKETING ATTRIBUTION EXPLAINED