How to Sell More by Saying Less: A Storytelling Framework

woman reading harry potter book

Are you looking for an easier way to persuade people? Do you want more leads and sales? In this article, you’ll discover a unique storytelling framework that will help you leverage the power of stories. Why Marketers Should Focus on Storytelling Years ago, customers focused on the features and benefits of a product they were […]

What is A/B testing: definition, examples, and tips

A/B testing is a method used to compare two versions (of website landing pages, email copies, ads, product features, etc.) to find out which one is received better by consumers. It takes the guesswork out of deciding what will work best: instead of hoping what you choose is the best version, you have exact data […]

Email Marketing vs. Marketing Automation: Explained

YES, Email Marketing is different from Marketing Automation. I understand that the difference can be overwhelming at times. But believe me, it’s important for you to know how and where they differ. To ensure that you pick the one that fits into your marketing plans better. Hang on with me till the end, and I’m […]

6 Examples of Real Estate Landing Pages (Really Worth Copying)

If you’re in the real estate business, you need a real estate landing page. And the three main reasons for it all involve lead generation. 1) To increase the number of real estate leads you’re getting. Most websites include several links, distracting prospects from doing the one thing you want them to do — convert.  A […]

Real Estate : Email Marketing Definitive Guide for 2021

If you are a real estate agent, it would be silly not to take advantage of one of the most powerful marketing channels out there: Email Marketing. Email is a foolproof way to reach out and touch your audience with information that they want, need, or care about. In this blog post, we’ll cover how to […]

What Are Landing Pages?

Have you ever clicked on an advertisement from Google or social media and landed on a page that felt like it was speaking directly to you? Chances are, the page you saw was a landing page. Landing pages are standalone web pages that have a single focus: to convert traffic. They often concentrate on single […]

Incentives to join your mailing list

While it’s true that you can start monetizing your list even if you have fewer than 100 subscribers, obviously the more targeted your list building efforts are, the easier it will be to convert those people into loyal buyers. The size of your list isn’t the most important component in successful email marketing.  The connection […]

My conversions were lagging until I tried this.

I admit it. I got caught up in the numbers game. For months, I was totally focused on building my email marketing list — more subscribers equal more sales, right? At least that’s the way it’s supposed to work. But in reality, my sales didn’t keep pace with my list growth. So I got busy […]