The Best Social Listening Tools 2021 ~ 2022

No longer just a soapbox for shouting out your opinions. Way beyond a mere advertising billboard. Social media plays a key role in marketing, customer support, product development and crisis management. The key to exploiting it? Listening. To do that effectively, you need the best social listening tools. Here’s my pick of awesomeness… What is … Continue reading The Best Social Listening Tools 2021 ~ 2022

Why Marketing Automation is a critical enabler for Digital Transformation

When it comes to digital transformation in marketing, we often see companies focus on technology first. They buy several software solutions and take the plunge without considering the technology’s surrounding elements. A year later, we find that organizations have made little progress in business maturity or adoption level. This is because digital transformation is much … Continue reading Why Marketing Automation is a critical enabler for Digital Transformation