Snapchat Ads for iOS 14 Changes

As you may have heard, Apple recently announced new privacy updates within the iOS 14 operating system. Apple’s recent announcement indicates these requirements won’t become mandatory until ‘early spring’, but Snapchat has been at the forefront to help its Advertisers understand and navigate these changes.  Snapchat’s Approach Snapchat will take all of these updates into account for […]

Email Marketing Metrics & KPIs (YOU SHOULD KNOW)

“If you can’t measure it, you can’t improve it.” – Peter Drucker. It’s the same for your email marketing campaigns. But what many marketers don’t realize is email marketing metrics go beyond open rates, click-through rates (CTRs), and unsubscribe rates. In fact, these won’t help you answer the key question – is your email marketing campaign effective? So in […]