Creating relevant, high quality content is more important than ever. Customers have come to expect brands to automatically know and cater to their specific needs and interests without them having to share any information. In order to create powerful content and be heard and noticed means understanding your target audience perfectly and knowing what they … Continue reading CUSTOMERS PERSONAS GIVE YOUR MARKETING THE HUMAN TOUCH

Essential Guide to Ecommerce Email Marketing for 2021

Want to grow your ecommerce business without spending a fortune on marketing channels you hardly control? In this article, I’ll show how you can increase your ecommerce sales using a channel that, unlike many others, isn’t pay to play. We’ll talk about email marketing for ecommerce for online retailers. Specifically, we’ll cover: What is ecommerce … Continue reading Essential Guide to Ecommerce Email Marketing for 2021

What Are Landing Pages?

Have you ever clicked on an advertisement from Google or social media and landed on a page that felt like it was speaking directly to you? Chances are, the page you saw was a landing page. Landing pages are standalone web pages that have a single focus: to convert traffic. They often concentrate on single … Continue reading What Are Landing Pages?

Cross Selling for Maximum Profits

Have you ever heard of cross-selling?  It’s when you direct a buyer to additional relevant products that you feel they may be interested in. Amazon has cross-selling down to an art form.  Whenever you purchase a book from them, you’ll be immediately introduced to other books in that genre or category.  Just the same, if … Continue reading Cross Selling for Maximum Profits

What are Upsells & Downsells?

You’ve worked hard to build a list. You’ve spent time (and possibly money) generating leads and cultivating relationships with your subscriber base. So, you should want your efforts to count, right? One easy way to maximize your email marketing income is to seize the power of a great upsell. “Do you want to upsize your … Continue reading What are Upsells & Downsells?

Get Response with Webinars

I was always jealous of marketers who could look into a web cam and deliver a marketing message — and carry it off with style. Whenever I tried it, I felt exposed, like a bullfighter facing a bull. His eyes glaring. Just waiting for you to make a mistake. Did I mention that I’m a … Continue reading Get Response with Webinars