Facebook advertisers can pursue class action over ad rates, rules US court

Facebook Safety

The decision by US district judge allows individuals and businesses that paid for ads on Facebook and its photo-sharing app Instagram to sue as a group. Donato also said it made sense to let individual plaintiffs sue as a group, given that “no reasonable person” would sue Meta individually to recover at most a $32 price premium. A U.S. judge […]

a man doing blogging using smartphone

Don’t Try to Impress on TikTok – User Generated Content Guide for Marketers It doesn’t take a seasoned marketer to know that user-generated content is huge in content marketing right now. In this article, I’ll be going through the User Generated Content (UGC) basics, followed by an interview with Lusil, a talented and experienced Creative […]

GOOGLE MARKETING ATTRIBUTION EXPLAINED

alphabet conceptual cube display

Understanding where and why your users convert is important. Each and every user journeys through different channels and interacts with your brand both on- and offline before making a final decision. In this post, you’ll learn all about Google’s attribution models and how they can impact your marketing strategy. What is an Attribution Model? Under the […]

How To Use Ads To Drive Leads, And Emails To Convert Them

street lights

When it comes to digital marketing, we know that PPC and email marketing channels bring some of the best returns on advertising spend (ROAS). The trick in driving revenue with these two channels is combining them into one well-oiled machine.  How? By creating a strategy that feeds email marketing lists with good quality leads.  In […]

TikTok Hits 1 Billion Users—Faster Than Facebook (And More New Stats)

person holding black android smartphone

The milestone we’ve all been waiting for is here: TikTok has passed 1 billion users. And that’s not all, either. Social media users have topped 4.5 billion too. In addition to some major gains for the biggest social platforms, we’ve also got the dirt on advertising audiences for TikTok (for the first time ever), Snapchat, […]

A Complete Guide to TikTok Ads for Digital Agencies

TikTok is the cool, new kid on the block that everyone can’t help but notice. With over 2 billion app downloads and a user base of more than 1 billion monthly active users, TikTok is the fastest-growing and seventh most-used social media app in the world. As TikTok’s influence and audience demographic continue to expand rapidly, brands are starting to […]